ALOHAS flagship

ⓒJosé Hevia

ALOHAS has entrusted Clap Studio with the design of its first flagship store in Barcelona, located in the iconic street of Rambla Catalunya, at the heart of the city. This 100-square-meter flagship faithfully reflects ALOHAS's new visual identity, characterized by a stronger and bolder aesthetic. With this flagship, ALOHAS takes a decisive step towards offline commerce after conquering the digital world.

 

ⓒJosé Hevia

ⓒJosé Hevia

ⓒJosé Hevia

In the design process, the studio drew inspiration from ALOHAS's own history, founded originally in Hawaii, which is also the source of its name. Clap decided to move away from the "clean" and paradisiacal beach aesthetic commonly associated with Hawaii and focused on the aggressive and brutalist landscape that represents the archipelago. The design evokes the volcanic landscape of Hawaii, specifically the lava tubes, those volcanic caves formed by the flow and subsequent cooling of lava. "The surface of a lava river, over time, cools and hardens, creating underground rivers that, after the eruption, transform into tunnels with a magical appearance. This geological concept has been the cornerstone of our design, " explains Àngela Montagud, director of Clap.

 

ⓒJosé Hevia

ⓒJosé Hevia

ⓒJosé Hevia

ⓒJosé Hevia

ⓒJosé Hevia

The ALOHAS flagship presents itself as a volcanic grotto, an environment that combines the brutality of nature with the sophistication of design. The metal furniture, with sharp and aggressive shapes, emulates the ferocity of lava, creating a contrast with the serene atmosphere of the store. The ceiling lights represent openings that, over time, form in the roofs of these tunnels, reconnecting them with their surroundings. This dialogue between the aggressive and the refined perfectly captures the duality of ALOHAS's new image, offering visitors an immersive and unique shopping experience.

 

ALOHAS, the fashion brand that has conquered the digital world, takes a decisive step towards offline commerce with their first physical store, encapsulating its essence in a space that invites customers to explore and discover, reflecting its journey from the online to the physical world. With this design, Clap Studio has not only created a retail space but an interior landscape that captures the identity and vision of ALOHAS.

 

FLOOR PLAN

SECTION

SECTION

 

 

건축가  Clap Studio
위치  바르셀로나, 스페인
용도  플래그십 스토어
연면적  100 ㎡
준공  2024
대표건축가  Jordi Iranzo and Àngela Montagud
사진작가  José Hevia