The architecture and interior design studio El Departamento has designed a new space for the digital vision brand PJ. Lobster in Zaragoza. With this opening, following the launch of their optical boutiques in Barcelona, Madrid and Valencia in recent years, PJ. Lobster solidifies its growth in Spain's offline market with the support of El Departamento.
Located at 5 Isaac Peral Street, in one of Zaragoza's most central areas, this 40m² store blends design and visual health in its spatial concept. The studio explores unique shapes, colors and textures for each project, always maintaining a conceptual line consistent with previous openings.
Minimalist and monochromatic design
Under the creative direction of Alberto Eltini and Marina Martín, co-founders of El Departamento, the store features a minimalist monochromatic interior design, with terracotta as the dominant color. This tone is prevalent on all
surfaces, with stainless steel elements creating a sophisticated contrast. Every corner of the space has been precisely designed, from the mirrors to the custom-made counter.
The spatial design emphasizes geometry, resulting in a symmetrical space that opens into a semicircle. The central axis houses the display furniture and the rear cabinet access, where the brand's optical measurement and graduation
instruments are located. Curved walls are adorned with shelves of varying heights, illuminated with LED strips that serve as displays for the eyewear collection.
Coherent aesthetics and high-tech nature
Stainless steel, a recurring element in all PJ. Lobster optical boutiques, connects the exterior with the interior through a coherent aesthetic language. This material, symbolizing the brand's high-tech nature, is used both in the façade and in furniture elements, such as the Blong support table, present in the Barcelona and Madrid stores. The attention to detail that characterizes El Departamento is reflected in every corner of the space, addressing the needs and technicalities of a space dedicated to visual health.
Space zoning and shopping experience
In the center of the store, an impressive minimalist counter welcomes customers, with products carefully arranged and modern technology facilitating transactions. On either side, large, illuminated mirrors visually expand the space, allowing customers to try products comfortably.Additionally, a rest area with comfortable seating and a table with refreshments invites customers to enjoy the shopping experience and enhance their connection with the brand.
Every detail, from the eyewear arrangement to the ambient lighting, has been meticulously planned by El Departamento's team to offer a shopping experience aligned with PJ. Lobster's mission and DNA: providing high-quality products at accessible prices. With this new opening in Zaragoza, El Departamento and PJ. Lobster continue working on consolidating the brand's offline expansion, combining design, innovation, and functionality to transform the traditional optical sector.
건축가 El Departamento
위치 사라고사, 스페인
용도 플래그십 스토어
연면적 40㎡
준공 2024
대표건축가 Alberto Eltini & Marina Martín
조명 디자인 Ilumisa
가구 디자인 El Departamento
텍스타일 Deco & You
시공 Triangular
사진작가 Miguel Fernández-Galiano
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마실와이드 | 등록번호 : 서울, 아03630 | 등록일자 : 2015년 03월 11일 | 마실와이드 | 발행ㆍ편집인 : 김명규 | 청소년보호책임자 : 최지희 | 발행소 : 서울시 마포구 월드컵로8길 45-8 1층 | 발행일자 : 매일
