Zhongmeishan Self-service BBQ PLUS

ⓒSong Yuming

중메이산은 베이징의 올림픽 노스 지역에 고급 고객층의 니즈를 충족할 수 있는 브랜드 매장을 오픈했다. 건축가는
빛과 그림자의 만남에서 세심한 디자인 요소와 가독성을 충족할 수 있는 블록을 통합하며 기존 상가 공간의 단조로운
정사각형의 공간에서 벗어났다. 상부로 솟은 하얀 계단은 매장의 시각적인 초점이 모이는 중심지가 되며, 연속되는
산맥의 형상으로 자유롭게 흐르는 곡선의 선형 구조를 만들어 낸다. 계단의 조각적인 형태와 내장된 백라이트는
전체 공간의 미적인 부분을 높이고 어두운 공간 속에서 밝은 동선을 제공한다. 개방된 공간에 엇갈리게 배치된 1층의
식탁은 빛과 그림자를 활용할 수 있도록 했다. 전체적으로 강성과 부드러움, 명암의 대비, 사각형과 흐르는 선 사이의
균형이 조화를 이룬다. 1층에는 상호 작용이 가능한 공간을 마련하고, 2층은 프라이빗하게 친밀한 대화를 나눌 수 있는
분위기로 연출했다. 고객들의 식사 경험을 풍부하게 하고 맛있는 음식과 더불어 건축적인 아름다움을 즐길 수 있는
다감각적인 즐거움을 자극한다.

 

ⓒSong Yuming

Zhongmeishan has opened a brand store in the Olympic North area of Beijing to meet the needs of an upscale clientele. The architect departed from the monotonous square construction of the existing commercial space, integrating meticulous design elements and readability through the convergence of light and shadow. The soaring white staircase serves as the visual focal point of the store, creating a linear structure of freely flowing curves reminiscent of continuous mountain ranges. The sculptural form and embedded backlight of the staircase elevate the aesthetic aspects of the entire space and provide a bright circulation path in the dark area. The dining tables on the first floor, arranged in an intersecting manner in the open space, are designed to utilize light and shadow. Overall, a harmonious balance is achieved between strength and softness, the contrast of light and shade, and the interplay of rectangles and flowing lines. The first floor is designed to provide interactive spaces, while the second floor creates an atmosphere for private and intimate conversations. The store stimulates a multisensory enjoyment where customers can enrich their dining experience, savor delicious food, and appreciate architectural beauty in a tactile and enjoyable manner.

 

ⓒSong Yuming

ⓒSong Yuming

ⓒSong Yuming

ⓒSong Yuming

ⓒSong Yuming

ⓒSong Yuming

 

건축가 FUNUN LAB
위치 중국, 베이징
면적 1,039㎡
준공 2022. 9.
대표건축가 Fan Jie
디자인팀 Liu Zhaoping ,Liu Najun
사진작가 Song Yuming

 

해당 프로젝트는 건축문화 2023년 9월호(Vol. 508)에 게재되었습니다.
The project was published in the September, 2023 recent projects of the magazine(Vol. 508).

September 2023 : vol. 508