After presenting its Memphis inspired Toadstool collection in 2016 and their collaborative exhibition with Italian terracotta artisan Poggi Ugo during the last Milan Design Week, now Masquespacio returns back to Milan with its first interior design project for Bun, located at Viale Bligny, next to the Bocconi University. The aim for the project was to create an identity with a clear focus on the younger generations and at the same time represent a more sophisticated approach for a high-quality hamburger restaurant.
During the last years there is a strong growth of hamburger chains, although most of them are opting for a vintage & industrial look for their spaces. The design developed by Masquespacio for Bun takes the opposite direction and seeks to create an innovative concept that showcases the authenticity of Bun and its smash burgers. This way Masquespacio has used gold touches and terrazzo tiles mixed with a splash of color that creates a sophisticated, but at the same time fresh design.
The project itself although starts from the investigation of the existing elements of the space with the aim to integrate them into the overall design aesthetic.
Ana Hernández, creative director from Masquespacio: “When we saw the beautiful bricks and arcs from the space it was evident for us that we would use these 2 elements as the starting point of the design.”
To create a uniform aesthetic through the space Masquespacio added additional arc forms with a green and purple color through the whole space, some totally independent and others are highlighting the already existing arcs from the interior architecture.
Additionally, the wooden table tops and plants represent the healthy and zero plastic identity from Bun. After their successful collaboration in this project Masquespacio and Bun are now also working on several new restaurants, amongst which the next one will be Buns’ first opening in Turin.
이 프로젝트의 목표는 젊은 세대에 대한 명확한 초점을 가진 아이덴티티를 만드는 동시에 고품질 햄버거 레스토랑에 대한 보다 세련된 접근 방식을 나타내는 것이었다.
지난 몇 년 동안 햄버거 체인이 크게 성장했지만 대부분은 공간에 빈티지 및 인더스트리얼 디자인을 선택하고 있다. Masquespacio가 Bun을 위해 개발한 디자인은 반대 방향으로 나아가 Bun과 햄버거의 진정성을 보여주는 혁신적인 개념을 만들려고 했다. 세련되면서도 동시에 신선한 디자인을 만들어내는 색상과 함께 테라조 타일을 사용했다.
공간을 통해 균일한 미학을 만들기 위해 건축가는 전체 공간에 녹색과 보라색으로 호 형태를 추가했다. 일부는 완전히 독립적이고 일부는 내부 공간의 다른 호를 강조한다. 또한, 나무 테이블 상판과 식물은 Bun의 건강하고 플라스틱이 없는 아이덴티티를 나타낸다.
ⓒGregory Abbate
Design Masquespacio
Location Milan, Italy
Building area 140㎡
Completion 2021. 01
Architect Luca Gobbo
Construction Augusto Contract
Photographer Gregory Abbate
Furniture & Customized Lighting Design Masquespacio, Production Augusto Contract
Tiles Complementto
Granite Mosaic Tiles
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마실와이드 | 등록번호 : 서울, 아03630 | 등록일자 : 2015년 03월 11일 | 마실와이드 | 발행ㆍ편집인 : 김명규 | 청소년보호책임자 : 최지희 | 발행소 : 서울시 마포구 월드컵로8길 45-8 1층 | 발행일자 : 매일
